Author: arkacart

Managing social networks today is not as easy as it used to be in the past. Also, if you plan to incorporate them into your marketing strategy, it is not just about creating them and running them. From choosing the right platforms to defining your content strategy, “analysis paralysis” is a problem for even the most experienced marketers. That’s why we created this guide to create your social media marketing plan from scratch . These steps will help your brand identify the objectives of your social presence, attract more audiences and optimize your results: Set relevant goals for your business. Research your target audience…

There are many studies on the best times to post on each social network; here we mention the most recent ones and tell you how to determine the optimal time to publish in different industries. Best times to post on Facebook Facebook is the largest social network so far; According to the Statista ranking , the platform maintains its leadership in 2020 with 2.4 billion users, which is why it is so relevant for companies to have a presence on it. Hootsuite conducted a study in 2019 on the best times to post on each social network, the report collected data from 300 brands and found…

Social media marketing is the creative and strategic use that a brand makes of its digital platforms to increase the engagement of its users and thus create a constantly growing community , with the ultimate goal of increasing sales . To achieve this objective, it is essential to create valuable content that is distributed through social networks , among which the following stand out for their scope: Facebook Instagram Twitter LinkedIn TikTok Youtube WhatsApp Likewise, there are tools that allow you to manage social networks and other communication channels such as blogs and email marketing emails in a more agile, organized and efficient way, for example: Hubspot and Hootsuite. Social media marketing management has allowed brands…

Global SEO ranking factors keep changing and it can be hard to keep up with the latest developments, but if you want your site to get traffic, you need to stay informed. Therefore, in this guide we will share with you the essential SEO ranking factors you need to dominate the first position in search engines. SEO, the answer to how do I rank higher in Google? Before going into the search engine ranking factors, we must clarify what SEO ranking is and how is the process that Google performs to evaluate whether or not a website has an SEO value to…

B2B Content Marketing is the ability to use content to expand your company’s audience, strengthen and develop affinity with your brand and, most importantly, attract other companies that may be potential customers. Unlike other types of strategies, B2B Content Marketing has to be useful above all else . That is, if the content is not actionable or applicable to the prospect’s job or company , the goal of creating valuable content is not being met. The above does not mean that B2C Content Marketing is not useful, but it is not the only priority. In other words, in B2C, many pieces of content tend to seek…

When you meet someone who works with technology, your biggest question is how to appear on Google? Many believe that it is a complicated answer, but in reality, it is enough to follow a few steps to promote your business on the internet. In this post we are going to detail the main issues you need to consider to achieve good results organically (without paying anything). Know the criteria used by Google Initially it is important to understand how Google defines which websites will be shown first. When someone performs a search, the algorithm kicks in and crawls billions of pages looking for the answer . If your…

Do you want to improve the excellence and quality of your company? With this continuous improvement plan you will surely achieve your goals, get to know it. Have you ever wondered if the way your company works is the best? A question that arises when some of the operations and processes are not giving the results they should. Or, if the level you have achieved is no longer enough and you want to promote further growth. Regardless of the situation, any company needs to achieve the best level of excellence and quality, which allows it to be more competitive in the face of current market demands. The question…

Businesses are facing high levels of uncertainty due to the pandemic, but that’s not the only reason why data science is important . The global pandemic by COVID-19 has impacted all aspects of society, just as it has in organizations, regardless of their size or the sector to which they belong, thus marking a relevant turning point in the ability to transform data into gross in value information . We are at a critical moment for management areas, because now is when they must make decisive decisions for the future of their companies, and the use of Big Data can make the difference between remaining and…

Successfully implementing Artificial Intelligence (AI) in the enterprise requires more than just tech skills. Here are three strategies to help you become a leader in AI technologies Artificial Intelligence (AI) is disrupting businesses and job roles in every industry, causing concerns about long-term job security for low-skill manual jobs and management roles alike. To prepare for this AI-driven economy, many experienced managers and seasoned executives are turning to MOOCs (Massive Open Online Courses) to upskill in foundational data analytics and AI. This trend is unlikely to slow down anytime soon: The global MOOC market is expected to grow from $3.9 billion in 2018 to $20.8 billion…

Today’s increasingly digital work environment calls for agile processes and methodologies. Consider these strategies to achieve and assess agility in your organization Over the last two years, organizations have shifted plans and priorities to meet the challenges of a new hybrid workplace. Planning, along with the ability to adjust and reset as necessary, are important. The last two years have exposed areas within organizations that are stagnant, outdated, or bottlenecked. IT departments that were slow to ramp up their digital transformation had a lot of ground to make up. Customers demand exceptional service and immediate response. Companies with outdated succession…