Advertising Conquest Campaigns – How to Target Competitor’s Customers The use of advertising to target the audience of a competitor’s customers can be extremely effective. This tactic is often overlooked but can have a dramatic impact on your ad campaigns. You can easily create a targeted audience of competitors’ customers in a few minutes. All…
In Mexico there are more than 5 million companies of all types and sizes, according to INEGI data. And, although there are no official figures, it is natural to think that there are more and more companies investing in digital marketing and, therefore, greater competition. So, to break through, it is very important to have a…
Managing social networks today is not as easy as it used to be in the past. Also, if you plan to incorporate them into your marketing strategy, it is not just about creating them and running them. From choosing the right platforms to defining your content strategy, “analysis paralysis” is a problem for even the most…
There are many studies on the best times to post on each social network; here we mention the most recent ones and tell you how to determine the optimal time to publish in different industries. Best times to post on Facebook Facebook is the largest social network so far; According to the Statista ranking , the platform maintains its leadership…
Social media marketing is the creative and strategic use that a brand makes of its digital platforms to increase the engagement of its users and thus create a constantly growing community , with the ultimate goal of increasing sales . To achieve this objective, it is essential to create valuable content that is distributed through social networks , among which the following stand out for their scope:…
B2B Content Marketing is the ability to use content to expand your company’s audience, strengthen and develop affinity with your brand and, most importantly, attract other companies that may be potential customers. Unlike other types of strategies, B2B Content Marketing has to be useful above all else . That is, if the content is not actionable or applicable to…
The digital transformation of an SME is today one of the processes that arouses the most interest in most business sectors. According to a study by Market Research for BBVA, published in 2017, 60% of Spanish companies consider digitization essential to obtain greater profits and more success in their businesses. However, the term digital transformation is often confused…
Come on, make me a confession: Don’t you find yourself in a dilemma in front of your inbox every day? Every day we receive promotional campaigns, and there are busier days, others less, and many times a smile is drawn on your face when you see that pop-up window saying that you have a new email,…
The pandemic has made the use of the Internet and new technologies evolve for 5 years. A year that has become five; both for ordinary users and for companies (small, medium and large) that the pandemic has forced them to get on the digital transformation train. We have been talking for years about the benefits of creating a…
Within LinkedIn there are 2 profiles: Professional and Company. Both are similar but each of them has its own characteristics and how to use it. We tell you how to configure and optimize your company profile within LinkedIn to get the most out of it. LinkedIn has established itself over the last decade as the largest professional…
