As you may have already seen, this January we have dedicated ourselves to compiling the 2022 trends for you. Last but not least, today we bring you this year’s social media trends.
Do you want to discover them? Keep reading!
10 social media trends for 2022
In recent years, social networks have become an almost indispensable tool for any type of business, so it is worth keeping up to date with what is new and trends in order to apply it to your digital strategy.
1. Sales on social networks and livestream selling
The pandemic caused online purchases to skyrocket and social networks noticed this boom. That is why one of the trends that we have seen in 2021 and will continue to see in 2022 are purchases within the app or social network .
Later you will also see the rise of eCommerce , which is linked to the phenomenon of network sales. Why? Well, because that way users do not need to leave the platform they are using in order to purchase their products or services.
In networks like Instagram , Facebook and Pinterest you can now buy and sell within their apps.
On the other hand, we also want you to consider streaming purchases. It is a phenomenon that has already been seen during 2021, especially on Facebook and in Asian countries.
Streaming sales consist of selling during live and direct broadcasts. Here is a video that explains the phenomenon and then an example of Live Streaming with Kim Kardashian’s products in China… This woman is in everything!
2. Influencer marketing more alive than ever
As we have already told you in several of our articles, digital marketing and network influencers are good friends.
Thanks to influencer marketing, your business can target a broader and more appropriate audience, always ensuring that the vision and values of your brand are in accordance with those of the chosen influencer.
The trend continues to focus on micro -influencers and nano-influencers, who have 1,000 to 100,000 followers. For that reason, the tendency of the networks will be to focus more on content creators than on the brands themselves. How about?
3. Video marketing
The rise of TikTok will also be a trend in 2022. We know that this year, 80% of global internet traffic is expected to come from downloading and viewing audiovisual content.
This content is one of the most effective channels to inform, educate and understand your customers.
That is why we will increasingly see how social networks have added video options. We have seen it with Instagram Reels and also the rise of Twitch.
In addition, the trend will be mostly short clips or videos. Here you have an image of how the Youtube shorts look in the APP.
4. The Metaverses
Surely you have heard the word Metaverse recently. Facebook has changed its name to Meta. You have probably already seen it somewhere, for example, when you open the Instagram application, instead of saying “created by Facebook” it says “created by Meta”. But what is this metaverse?
Metaverses are virtual universes with a host of advanced and gamified features through which users build and interact with each other.
In short, the metaverses try to compete with the real world, as if it were a video game. Facebook creator Mark Zuckerberg has already said that his intention is for users to become avatars and participate in the company’s metaverse.
Technologies such as augmented reality and virtual reality, also trends for this 2022, will allow social networks to have a wide variety of options to expand into multiverses.
We’ll see how that trend evolves!
5. User Generated Content or, in English, the “User Generated Content” (UGC)
Last year we already saw how the UGC trend , and this year we highlight it again. We tell you why.
As you already know, the UGC is the content that users create on social networks of their own free will. Users create quality content for the brand and also value this type of interaction.
The UGC is a tool that provides you with 5 very important advantages:
- Boost brand image
- Improve the SEO of your website
- Improve user experience
- Improves brand reputation
- Reduce investment in content creation
There are endless UGC options, we give you some ideas: reviews of your company, product or service, posts on your social networks, use a hashtag, make product unboxing videos, promote discount codes…
Kiabi, for example, does not generate content for its networks but uploads images that its clients publish on their networks. Did you know? Here you can see it!
6. Community development
A trend that we have seen from companies in general is the importance of having a project. Companies with a social purpose are the ones that shine the most these days.
Users prefer companies that have a social purpose and, consequently, a community behind it. And social networks help a lot to build this community. The focus of your business on social networks must be strategic to develop content around the interests of the consumer.
Is your goal to establish loyal and engaged communities? If your answer is “yes” we will tell you what we know: social networks create very powerful communities outside of brands and those social communities can come together and grow very quickly.
If you have the right message and intention, your community will grow and be loyal to your brand
7. Audio and podcasts
Some studies indicate that the increase in listening to podcasts is unstoppable. Insider Intelligence predicts that by 2023, 25% of digital audio will be in podcast format in the United States.
The ClubHouse app has been booming ever since Elon Musk interviewed him. Twitter has also launched its Spaces audio platform and Facebook is also trying to gain a foothold in the ephemeral live audio format..
8. Investment in new social networks
We know that social media advertising is very common. For the same reason, costs have skyrocketed in the best known networks and, consequently, used at the moment.
That is why this 2022 your company may consider investing in new platforms. It is true that TikTok is very “new” in the world of business advertising, but since it has boomed, it is no longer very cheap.
On the other hand, we see that investing in platforms like Twitch, Reddit, Discord or Kwaii are very valid options to promote your products or services.
Are you planning to invest in new social networks? Or do you prefer to stick with what you already know?
9. eCommerce boom
As we have already mentioned in previous points, the rise of eCommerce is a reality. You already know that with the pandemic everything took a turn and the increase in this trend was exponential.
Did you know that electronic commerce has reached the levels forecast for the year 2025? Well yes! And this has led to the emergence of new online consumption and shopping habits. This, in addition, also involves changes in the development of online sales integrated into most social networks. And it is expected that online sales this 2022 will be much more social .
What does that mean? Well, as a regular part of all eCommerce, the presence on social networks of businesses that were previously physical stores has increased and will continue to do so.
Therefore, if your company is not yet on the right social networks, this is a very good year to start.
10. YouTube Gaming
More news from Youtube? Well yes! The truth is that this platform is up to date with everything. But, what is this Youtube Gaming? We tell you!
As you may have seen, Twitch, the streaming platform, is being a success. And YouTube may be affected by it. Why? Well, because YouTube has been the quintessential social network for, among other communities, gamers.
Gamers like Ibai Llanos started on YouTube and continued on Twitch. That is why YouTube has updated its streaming platform, which has been running in Spain since 2016, to make it more attractive to the gamer world .
Do you want to know what those updates are? Here you have them:
- New payment methods for creators similar to Twitch
- Subscriptions with different payment levels
- Possibility to gift subscriptions
- Option to redirect chat from one channel to other streamers (on Twitch this is called “host” and “raids”).
What do you think of these trends? Did you sense any or have they all come to you again? Are you going to implement any of them?
If you have any questions or would like to start working on any of these trends for your company, do not hesitate to contact us! We will advise you in a personalized way according to your needs and objectives.